HYPEREGO

Video, 5min 09s, Massage chair, 60 x 49 x 125 cm

In the immersive video installation «HYPEREGO,» viewers are invited to explore the intriguing intersection of genetics, memory, and data storage through a fictional narrative. The installation features a five-minute video that delves into the realm of epigenetics—the study of biological mechanisms that will switch genes on and off, influencing how cells read genes without changing the DNA sequence itself. This scientific backdrop sets the stage for a speculative exploration into using DNA as a potential medium for data storage, particularly focusing on the vast swathes of non-coding DNA whose functions are only beginning to be decrypted.

The narrative video portrays a foreign entity embedded within the genes, seeking out memories of various natures. Styled with elements reminiscent of guided meditations, New Age philosophies, and internet-fueled conspiracy theories, the video aims to engage and provoke viewers into questioning the boundaries between science and pseudoscience, memory and identity.

Accompanying the video is a massage chair adorned with psychedelic patterns, equipped with an integrated headset. This setup is designed to enhance viewer engagement, focusing attention on the video’s content and the accompanying pre-recorded narrative. The choice of a massage chair as part of the installation plays into the themes of relaxation and receptivity, setting a contrasting backdrop to the intellectually stimulating and potentially unsettling themes explored in the video.

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